Canadian punk-rock band, Sum 41, have joined forces with PledgeMusic to release their new album direct to their fans and provide them with a unique music retail experience.
Over the course of the next few months Sum 41 will pre-sell their album to their fans plus offer them a variety of other unique and special packages to celebrate their first album in 5 years.The band will also allow fans to have access to special bonus content, stories and updates on the making of the album as it progresses and as a reward for pre-ordering their album. PledgeMusic is a pioneering direct-to-fan platform, which creates a more personal experience between the fan and the artist.
"Words can't describe how good it feels to be back, so I'll just let the music do that instead. Sum 41 is back - stronger and more excited than we have been in a long time. We're really proud of these songs and we want to make sure our fans know it's coming! It's time to make a fu**ing great record! Thanks to all the fans! Your support has always been a blessing. We love you for it, and we can't wait to get back to your country, you city, your town, or even your backyard to come play a rock show! See you all soon," says Deryck Whibley of the new record and PledgeMusic campaign.
Sum 41's career has been filled with highlights that extend well beyond the traditional 'punk' band. They've collaborated with Iggy Pop, Ludacris, Tommy Lee, Rob Halford, and Tenacious D, and were invited to tour with heavy metal legends Motley Crue when they reunited. They were shockingly close to death while filming a 2005 documentary in war-torn Congo, and Deryck Whibley was almost deported from the U.S for his political views in 2007. Not to mention, they've sold over 12 million albums and toured the globe countless times.
Since their inception in 1996, Sum 41 has been relentless, unapologetic, and unconcerned with musical boundaries. In the past, their music style has been described as an "eclectic meld of raucous punk-rock, thunderous heavy metal and straightforward rock."
When fans pre-order the record, they will automatically get a digital copy on the day of release, and will also have access to all of the behind-the-scenes photos and videos of the making of the album. They will be able to hear sneak peaks of songs, watch the band write and record the record and, "Maybe even get into a fight or two!" says Deryck.
Fans will also have access to exclusive items such as: Signed CDs and vinyl, a signed exclusive Sum 41 poster, signed drumsticks, a handwritten lyric sheet, and a private listening party and more.
To visit the Sum 41 page: www.pledgemusic.com/sum41
After fans pre-order, they will see a page that says, "Help spread the word". This page allows them to share the pre-order news on their Facebook & Twitter accounts.
"We're incredibly excited to be working with Sum 41 on their forthcoming album. They are an iconic band with tremendous fan-engagement. It will be a real treat to see this album come to life!" - Richard Lyne, VP of A&R, PledgeMusic
Sum 41 Campaign page: