Platinum Tickets: Yet Another Way Ticketmaster Can Screw You Over

This week, the opportunity to purchase tickets for upcoming Dave Matthews Band concerts via the Citi Card members presale happened. I’ve known this was coming for a while as my senses have been in hyperdrive from the moment the band announced that they would be touring this summer and releasing a new album. Happy days indeed!

So, on the morning of the Citi Presale I was sitting in front of my computer at 10:00 AM, with my presale code in hand, ready to go. At 9:58 AM I got to the site and navigated my way to the page I needed (Hartford presale) and at precisely 10:00 AM I jumped in. I entered my presale code and waited to see which seats would come up for me.

And then magically --- nothing! There were no seats available. The only “seats” I could purchase through the presale were lawn seats. What the hell? Lawn shouldn’t even be considered in the presale as far as I’m concerned, but that’s a post for a different day. What I really wanted to know was what had happened to all the presale tickets. Where were the great seats that I should have been able to get because I was a card-carrying member of Citi?

I refreshed and tried again and still got nothing. I refreshed and tried again and still only lawn would come up for purchase. What was going on? This terrible method of lather, rinse, repeat went on for about seven more minutes before I finally stopped myself. It looked like I was not going to get any presale tickets so I marked my calendar for the general on sale date/time and hoped for the best.

Yet something was gnawing at me and wouldn’t let go. Thus, I decided to give it one more shot. I logged back into the Ticketmaster site and searched for presale tickets again and something extremely odd happened. Tickets appeared! But they weren’t priced at the $85 - $115 dollars I had expected. They were priced at $220. What? And they weren’t even good seats for $220, they were in one of the last rows of the venue. How on Earth did my $115 tickets become $220. Welcome to Ticketmaster’s latest scam --- Platinum Tickets.  

When did section 600 become one of the best seats in the house?

If you aren’t familiar with what platinum tickets are I say, first and foremost, good for you. You haven’t had to deal with the pain and aggravation of learning how a huge corporation is looking to stick it to the people that it does business with once again. Regardless of whether you are familiar with this process, or you’re curious and want to learn more, please read on.

What The Heck Are Platinum Seats?

Yes, this was my introduction to platinum seats, and although they’ve been around for over a year, I’ve never had an encounter with them until now. According to Ticketmaster’s site (https://www.ticketmaster.com/h/platinum/buyerfaq.html): Official Platinum seats are premium tickets to concerts and other events, made available by artists and event providers through Ticketmaster. They give fans fair and safe access to some of the best seats in the house.  

Look at how misleading that statement is! Fair and safe access to some of the best seats in the house? What constitutes fair and safe access? Because the tickets are being sold through Ticketmaster and not Stub Hub or some other online third-party reseller? I’ve never had any safety issues with any ticket site that I’ve purchased tickets from. Frustration maybe (and that’s mostly from Ticketmaster themselves) but never safety issues. Is my computer going to shut down in the middle of a purchase and my credit card information will be stolen from a non-Ticketmaster site?

The statement also proclaims that fans will have access to some of the best seats in the house. This statement is partially true yet very misguided. First, it’s not only the best seats in the house. As I mentioned, for the Dave Matthews Band concert in Hartford, there were only seats available in the last row for a hefty fee (more than twice the announced price of the ticket). My curiosity led me to check other shows for that tour and there were seats available in the first sections of the venue. Not in the first few rows, but still what I would call exceptional seats. The price tag on those? Between $550 - $1,500 dollars. So, while fans may get access to some of the best seats in the house, they will pay a week’s salary for those seats. No different than if they purchased them through an online scalper site.

Why Do Platinum Seats Exist?

Platinum seats are just another combative measure by Ticketmaster against the online scalpers. For years fans have been going to sites like Stub Hub and paying a premium price for some of the best tickets. None of that money went back to Ticketmaster or the artists, so Ticketmaster is coming up with different ways to combat scalpers and pocket the profit. And rather than work hard with a think tank team of how to beat the scalpers (sorry, but verified fan is just a bust) this corporation figured the best way to beat the scalpers is to become scalpers themselves.

Platinum seats do not come with any extra rewards. There are no meet and greets involved. There are no invites to soundcheck with these seats. They are just regular seats at an extremely ridiculous price. Essentially what happens is Ticketmaster picks random seats throughout the venue, holds them back from general on sale and offers them to fans at a substantial increase. I am not even sure how this practice is legal, but that’s a question for another day and another post.

Ticketmaster saw an opportunity to make more money and ran with it. You can’t totally blame them for this (that is capitalism after all) but with their history of being a putrid company, this latest move is not sitting well with fans. People just want a fair opportunity to purchase tickets at the price the artist lists them for and not see those tickets be sold for three, four, or even five times more than the price originally quoted. Scalpers take away that opportunity and now Ticketmaster has become their own scalper.

What Does This Mean For The Future Of Concert Tickets?

There was a lot of discussion about this tactic in the forums of a popular Dave Matthews Band fan site (AntsMarching.org). And there was mixed reception to the practice. Some fans thought this was a good thing as a portion of the extra money was going to the band. Others thought it was terrible and that Ticketmaster had just found a new way to rip off fans. I tend to lean toward the latter. I think a corporation holding back a product that only it has access to, creating a fake demand, and then selling it for an astronomical price is just disgusting. Again, if they would focus on a better way to not let scalpers manipulate their infrastructure, this problem would become more manageable.

As it is, once someone (or some corporation) gets a taste of what fans will pay (higher prices) the practice will only expand and not go away. I think that for larger acts (Pearl Jam, Taylor Swift, Elton John, etc.) this practice is going to become the norm. And that means that as a fan, there will be even less opportunity to purchase a ticket at the stated price set by the artist. And at some point, it may lead to a backlash or a drop in ticket sales.

This week, in addition to DMB, U2 presale tickets went on sale for Madison Square Garden. And while they weren’t “platinum” seats, U2 wanted between $175 - $250 for tickets (some in bad locations). I love me some U2, but I am NOT paying that much to see them. And thus, I have decided that U2 and I are done. Sure, I will miss their concerts, but I can’t justify the cost of seeing them live – especially when you add on the cost of getting to the event. And my point is that if platinum seats continue to happen I will be priced out of more and more shows. And it’s not just me. I know that I am not the only concert fan on a budget. If there are people out there who want to forego their groceries for the week to attend a concert they really want to see, I say God Bless Them. And I mean it. But I like to eat. And I have alternative plans.

As ticket costs continue to rise with ideas like platinum seats, the bigger band concerts that I attend are just going to be less and less. I didn’t do Springsteen on Broadway. I didn’t do Bon Jovi. I’m not doing U2. And given the way this Dave Matthews Band ticketing is going, this may be the last time I see them as well. This is great news for clubs like The Starland Ballroom, The Bergen PAC, and The Wellmont Theatre. Because I will start attending more shows there, seeing affordable acts. That is, until they decide they want to sell platinum seats too. Then I guess it’s video only for me!

Ticketmaster Got It Wrong Again - And That Doesn't Surprise Anyone

I wasn’t going to weigh in on the most recent Ticketmaster controversy that came up earlier this week with tickets going on sale for Bruce Springsteen’s Broadway shows. Long time readers of The Rock And Roll Guru are well versed in my disdain for the ticket monopoly. I’ve written about it with my posts on Yet Another Reason To Hate Ticketmaster, setting fair prices for concerts, and Why Ticketmaster Totally Sucks, just to name a few. I’ve ranted on Twitter (@RyoVie) endlessly regarding the raping of the fans that Ticketmaster seems to bask in. I’ve commented on endless blogs and websites about the evils of Ticketmaster. Yes, it’s clear that I am a hater. So why the need for another post about it? After last week’s debacle, I decided to revisit my posts regarding Ticketmaster and I saw that it’s been a while since I’ve given a good rant on the company.

What happened last week? Well, if you’re not a Springsteen fan, you may have missed out on all the hoopla. Thankfully I’m here to fill you in. About a month ago, Bruce Springsteen announced that he would be doing an extended run on Broadway. He is planning on solo performances, about five nights a week, at The Walter Kerr Theatre. This is a small venue that has approximately 975 seats. It is one of the smallest venues he’s ever played. To meet the demand for tickets and (hopefully) stave off scalpers, Springsteen decided to work with Ticketmaster and their verified fan system. The way this works is that fans must register their information prior to the ticket on sale dates. If you don’t register, you don’t get the opportunity to buy tickets. If you do register, you go into a lottery and will be sent a code the night before to buy tickets if you are selected. Otherwise you will be put on a standby list.

It sounds terrific. Forcing people to act before they buy their tickets. In theory, this would eliminate the automated systems from grabbing tickets before anyone else and it would slow the scalpers. But there are ways around that, as the public would soon find out. Example: let’s say I run a secondary ticket broker and I know that Ticketmaster is making me register to get tickets. What is to stop me from registering multiple accounts and having all my employees do the same? If I have 30 employees registering 10 accounts each, I now have 300 entries in the lottery. And if just a few of those hit, I can score tickets to resell.

And guess what happened? Fans registered. A limited number of codes were given out. A lot of fans were put on standby. And tickets went on sale. Then, within minutes, tickets were available on Stub Hub and other secondary brokers starting at $1,500 dollars. Yes, you read that amount correctly. The high-end tickets topped out around $10,000. To me that’s just criminal and people putting tickets on sale for that amount should have their tickets voided. They clearly don’t want to see the concerts, they just want the cash grab. And it’s not just a few tickets that are on sale through the secondary market. There are approximately 50 tickets for each show available through the numerous secondary retailers. Which means that Ticketmaster’s verified fan system was a verified disaster!

Ticketmaster released a statement claiming that only 3% of all tickets were on the secondary market and claimed this was a victory for fans. Then they fell back on their standard “supply and demand” argument as to why so many fans got shut out of tickets. However, this is not a victory. First, there are more than 3% of tickets on sale in the secondary market. Second, if every ticket sold went through a “verified” system, then Ticketmaster knows each person that bought tickets and what the ticket number is. What’s to stop them from voiding any ticket that’s listed in the secondary market and putting them back on sale for the general public? Or they could make the codes apply to only specific shows and only allow that number of tickets to be sold for each show. If fans get a code and don’t buy, then there could be a general on sale. Real fans already had their chance.

What makes all this worse is that Ticketmaster claimed that the verified system was going to allow real fans access to tickets. There were claims that basically stated the more you’ve seen Springsteen in the past, the more you would be likely to have access to the Broadway tickets. Then fans who have been to 75, 100, 125 Springsteen concerts were put on “standby,” which is insulting to those fans. And it didn’t stop Ticketmaster from emailing fans links to buy Springsteen merchandise. So, while they weren’t given an access code, they were asked to buy an overpriced hat or T-shirt, which is beyond sickening.

And of course, Springsteen announced additional dates as soon as the first wave of concerts was sold out. This only angered and confused fans more. There are several unanswered questions lingering in the air. If I was put on standby, am I going to be first in line to buy tickets for the new shows? If a fan already has purchased tickets to a show, are they going to be allowed an opportunity to purchase tickets to the new wave of shows?

What is Ticketmaster going to do with the new batch of shows going on sale this week? Is it going to be more of the same (a complete disaster), or are they actually working to fix the issue? Will they learn from the mistakes of this sale and apply improvements to future sales? Or will they just continue to be a greedy corporation that doesn’t care about the fans at all? Well, after more than 25 years of the latter, I don’t anticipate any change of heart taking place in my lifetime. In the end, it’s the fans that get screwed once again.

Friday's Rockin' Roundup - Earth Day Edition

Although today, April 22nd, is Earth Day, didn’t this day use to fall on April 21st? I know that it did, thanks to the song “What Are We Gonna Do?” by Dramarama. Come on, you guys remember that song, don’t you?

It’s April 21st and everybody knows today is Earth Day…Merry Christmas…Happy Birthday to whoever’s being born today.

Great song! However, I bring this up not to mention the fantastic song by Dramarama, but to note the change of date for Earth Day. When this song came out, Earth Day was obviously on April 21st! When did it change to April 22nd? What happened that caused the shift? Did we move the date of Earth Day around the same time that we declared Pluto is no longer a planet?

Today is also Good Friday. Did you know that this is the first time ever that Earth Day and Good Friday share the same day? That’s something to ponder. It’s probably because the date of Earth Day recently changed. I wonder if Dramarama can do a sequel to “What Are We Gonna Do?”

Here’s what rocked this week:

Is Acthung Baby Better Than The Joshua Tree?
Over at 3 Minutes, 49 Seconds, author Paul Allen makes that very statement when he claims that Achtung Baby is U2s greatest record ever. While I think it’s an amazing album, there is no way that it is better than The Joshua Tree. What do you think?

Rihanna Rules The Charts Again
With her tenth number one single, Rihanna is ruling the charts this week thanks to the love for her latest single, "S&M." Lady Gaga’s latest song, "Judas," is hot on Rihanna’s heals. Fans just love these ladies. I’ll admit that I like their music too. Most of their songs are just plain catchy!

Boo Hoo For Ticketmaster/Live Nation
A great post over at Blogs N Roses regarding the staggering losses that Ticketmaster/Live Nation took last summer due to a “poor summer concert series.” Awwww. I feel so bad for them --- NOT! Here’s an idea on how you can avoid a “poor summer concert series”---lower your prices! Argh! Ticketmaster never ceases to aggravate me.

Motley Wants You To Decide The Setlist
This can be very good or very bad. While I think it’s a wonderful idea to let the fans choose the setlist for this summer’s tour (via fan votes), it could lead to a very boring, greatest hits, no deep tracks, setlist. I hope the fans are inept enough to choose more than “Home Sweet Home,” “Dr. Feelgood,” and “Kickstart My Heart.” Instead how about a little “Merry Go Round,” “God Bless The Children Of The Beast,” into “Helter Skelter,” and “New Tattoo.” That would kick some ass! Let’s hope the fans get it right. I’ve put my votes in.

Every Album Challenge Update
Records Played: 20
Albums Remaining: 2,033

The Best of The Rock And Roll Guru - 2010

Ahhhh, it’s a New Year! 2011 is upon us and I am hopeful and excited for what this year has in store. While looking ahead to the coming year, it’s always nice to take a step back and reflect on what happened in the past year. It’s nice to pause and reflect on what was accomplished as I shape my goals for 2011. Below is what I feel were the best Rock And Roll Guru posts from 2010. Rock with me as we recap my favorite moments from last year. Enjoy!

What’s A Fair Price?
In this post, I tried to determine what a fair price is for all those insane ticket fees we pay when going to see our favorite band perform live. It was another cry for Ticketmaster to get realistic and stop financially raping the fans. Hopefully someone heard the message, but I doubt it.

Who Sets The Prices For Concert Tickets?
Bands rarely get a say in the price of a concert ticket anymore. As more bands continue to sign multi-million dollar deals with promoters less fans will be able to afford tickets. It’s the sad state of the modern concert.

Milli Vanili - 20 Years Later
This was a look back at one of my guilty pleasures from high school. I loved Milli Vanili when I was a teenager. It was impossible to stop myself from listening to them. It’s tragic what happened to these performers. Corporate greed has been around for a long time, hasn’t it?

Summer Nights And The Rolling Stones
I lost a very dear friend in March of 2010. He was the man who introduced me to The Rolling Stones and taught me how to be a romantic. While we weren’t as close in the last years of his life as we should have been, I still considered him a great friend. I miss him dearly.

Choosing Music Over Baseball
This was a major turning point in my life – I chose Cinderella’s Long Cold Winter over my entire baseball card collection. It was then and there that I knew music was the ruling force in my life – forever.

How To Be A Roadie
Have you ever wanted to be a roadie? The opportunity to go on tour with your favorite band can be very alluring. In this post, I explain the pros and cons to becoming one of the men and women who make the concerts happen.

Yet Another Reason To Hate Ticketmaster
The title says it all. Not that we really need another reason, but Ticketmaster is kind enough to continually provide.

How To Become A Band Manager
Much like being a roadie, becoming a band manager is a long journey filled with hard work. However, if you think you have the talent and skills, you could be the next Doc McGhee. Reading this post is a great place to start your journey.

How The Internet Killed The Bootlegging Industry
Sometimes the internet can be a great tool. No longer do we have to pay a small fortune to own a concert we attended. Now we can download any concert in existence for free.

Comments are open. Feel free to post some.

Ticket Prices Are On The Rise

It’s still happening. Artists are still way out of touch with their fan base. In some cases, they’ve signed a contract and have been given a ton of money, so they have little to no control over ticket prices. It’s the new record industry. Now it’s up to the corporate suits to determine the price of a concert, not the band and certainly not the fans.

One of the reasons that fans started stealing albums online was because of price. They couldn’t afford to pay $13 - $19 per album. I’m not saying that’s right, I’m saying that’s why it happened. And now, the same thing is happening with concerts. Only, the fans aren’t stealing concert tickets, they’ve just decided to not attend the shows. Who is hurt the most in the end? The artist is going to take the blame. The fans will hold them responsible justly or not. It’s their name on the marquee, not Live Nation’s. This results in fewer sold out shows, fewer performances in each city, and an overall general distaste in the minds of the fans.

Here’s a perfect example. I am a huge Bon Jovi fan. I love the band, love their songs, love them in concert. They are currently touring (starting in February) behind a greatest hits record. That means the tour is going to be chock full of nothing but the best songs! And the greatest hits album has 4 brand new songs on it. This is a disc that should already be in my collection. But it’s not. Because when I saw the ticket prices for their local concerts ($55 - $154) I told myself there was no way I was going to attend that show. And since I wasn’t going to the concert, there was no need for me to purchase their greatest hits album. Now the band just lost two sales – all due to corporate greed.

Yes, I know there are seats available at $30. That’s the joke. There’s only a few hundred of them (if that many), and they are not good seats. If I want a halfway decent seat to a good seat, I have to pay $55 to $300. Three hundred dollars? Are you serious? I can remember when all the ticket prices were the same and everyone had an equally fair shot of getting floor seats. I also remember standing in line to get those tickets. Times have changed and the internet has really changed the way ticket business is done. But $300 for a floor seat is ridiculous. And if you are worried about the scalpers buying them and selling them at that price anyway, then only offer Will Call for the floor seats. Or offer them to fan club members only. Or do something that will deter the scalpers in the first place.

Unfortunately, that will never happen. Not as long as greedy pigs like Irving Azoff are still in the picture. Their bottom line is money. Screw the fans! To me, that’s good news for the clubs like Starland Ballroom and the Wellmont Theatre. Tickets to shows at those venues are still affordable. Here is a list of some recent tours and their ticket prices. Note ALL of these prices are prior to any fees (which can add an additional $25 - $35 per ticket).

Prince – ranges between $27 - $173 with most tickets costing $111 or higher

Bon Jovi – ranges between $29.50 - $304.50 with most seats falling between $55 - $154

U2 – ranges between $30 - $250 with very few seats available at $30

John Mellencamp - $61, $148

Carrie Underwood - $45 - $67

Furthur - $50 - $70

Phish - $70

Kings Of Leon - $71

Hinder - $30

Notice the affordability of the Hinder tickets? That’s because they are touring clubs and haven’t been swooned by the corporate promoters yet. Give it time. The more popular Hinder becomes, the more likely they are to get a million dollar contract offer. And I couldn’t blame them for taking it. That would just mean I wouldn’t be seeing them in concert anymore. That’s the sad fact of the current ticket pricing structure. Corporate greed has hurt the music fan again. I see it every time I notice OAR ticket prices creeping up. Every year, the prices are a few dollars higher than the year before. Eventually, they will be another band off my list. It’s a shame and the ticket brokers ought to be ashamed.

Comments are open. Feel free to post some.